Open Exhibition Stand Designs and Their Benefits

Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. However, one of the most important concerns around the actual layout of the stand and the way passersby can have access to the booth.

With that said, an interesting trend that has emerged lately is the use of open exhibition stand designs, especially by companies that seek to make an unforgettable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today?

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Probably the most palpable reason companies go for open exhibition stand designs is the ease of access it offers, making them more eye-catching for attendees. While a stand only has one open side can cause a queue to form, or block some parts of the display form people’s view, open designs may be accessed from all sides.
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That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors.

Standing Out in the Crowd

Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Instead of having a stand up propped against a wall, open exhibitions are positioned in the middle of the trade show floor, and that naturally triggers the curiosity of visitors.

Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige.

Customized Designs

With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display.

Branding

Finally, when they stand out in a crowd through their key open exhibition stand design, companies are able to underscore certain brand values, which they may not be able to do with more conventional designs. An open design forwards a clear message of a company that is insistent on being different. It also reaffirms that the brand is welcoming to everyone. It shows a desire to travel the extra mile and break barriers. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.